Actavero

All channels

Visibility per product

For which of our products are we visible, and where do competitors win?

What we measure

Your products and services, taken from your website into a market profile you can edit
Google searches sorted into each product line automatically — no keyword lists
Questions buyers ask AI assistants, written per product — no prompt lists
Your share in Google and in AI answers per product, against each competitor

You get

One card per product with your position and up to three next steps, ranked by expected effect.

Earned

SEO

Who wins the clicks for the searches that matter to us?

What we measure

Share of voice: estimated clicks per brand, per product, branded and non-branded
Rank tracking of your 100 core keywords (weekly, daily on Scale) with traffic value
Keyword gap, competition pressure and keyword research per product and country
Google's results page: AI Overviews, People also ask and who else takes the top 10

You get

Where you gain or lose clicks against each competitor, the keywords to win and where to focus first.

Earned

AI answers

Do AI assistants recommend us or our competitors?

What we measure

The questions buyers ask about each of your products, asked to an AI assistant with web search
Which brands are named, in which order, and which sites are cited as sources
Your share of AI answers per product and topic, against each competitor
Brands outside your competitor set that AI assistants recommend

You get

Your share of AI recommendations and the products where competitors are named instead.

Owned

Website performance

Is our site faster and smoother than theirs?

What we measure

Google Lighthouse scores for performance, accessibility, best practices and SEO
Core Web Vitals from real Chrome users where Google has them
Homepage plus up to four representative template pages, on mobile and desktop
Monthly history, so you see who improves and who slips

You get

A weighted Website score per site, your rank among competitors and the metrics that explain the gap.

Owned

Site health

What technical issues hold us back that competitors have solved?

What we measure

45 checks on crawlability, indexing, content, structure, links and structured data
A rendered crawl of a representative sample of each site, JavaScript included
Grouping per page template, so one template fix resolves many pages
Advice per check: why it matters, effort and how to fix it

You get

Your gaps against competitors, ranked by impact for the effort, and your top three actions.

71 /100

	You	Nova	Brix	Vecta
Valid structured data	✕	✓	✓	✓
No broken internal links	✓	✓	✓	✓
Unique page titles	✓	✓	✓	✓
Images have alt text	✓	✓	✓	✕
Canonical tags set	✓	✓	✓	✓

Add structured data to your product template · low effort

Owned

AI visibility

Can ChatGPT, Claude and Perplexity read and quote us?

What we measure

Access for AI search bots, user-triggered assistants and training crawlers
Both robots.txt rules and what the site's bot protection actually lets through
Presence and validity of an llms.txt
Content readiness of key pages, assessed by Claude on six criteria

You get

An AI readiness score per site and the concrete steps to be cited instead of your competitors.

Shared

Social media

Whose content works better on social, and what is everyone posting?

What we measure

Your accounts and your competitors' on LinkedIn, Instagram, Facebook, TikTok and YouTube
Share of engagement, followers and posts; engagement rate and follower growth
Top posts, the formats and posting days that work best
Signals when a post takes off, followers jump or a competitor posts much more

You get

Your share of the social conversation you start, and what to copy or answer.

Every channel

Signals

What changed, and what should we do about it?

What we measure

Daily change detection on websites, rankings, social accounts and products
Impact and tone: risk, opportunity or neutral
A next move for every signal
E-mail updates: a weekly digest, a monthly recap or instant alerts, depending on your plan

You get

A short list of signals, each with why it matters and the next move worth making.

Visibility per product

What we measure

You get

Mortgage loans

SEO

What we measure

You get

AI answers

What we measure

You get

Website performance

What we measure

You get

Site health

What we measure

You get

AI visibility

What we measure

You get

Social media

What we measure

You get

Signals

What we measure

You get